Field Notes

Potential Seller Objectives

Kevon Saber

Founding Partner

Explore the objectives that shape your exit: from maximum sale price and guaranteed cash at close to preserving your team and reputation. Each card explains trade-offs, so you can clarify what you value most.

80% of business owners regret how they sold — but there’s a better way. This deck is your winning hand: 52 cards to help you avoid costly mistakes, protect your leverage, and sell for peak value.

Reading and reflecting on each card helps you prepare for a peak-outcome sale — on your terms, with no regrets. Use these cards to spark
better conversations with your Transition Architect, spouse, and business partners.

For deeper dives on each section, navigate to the related Field Note (articles):

Potential Seller Objectives

Explore the objectives that shape your exit: from maximum sale price and guaranteed cash at close to preserving your team and reputation. Each card explains trade-offs, so you can clarify what you value most.

Deadly Seller Assumptions

Seven common assumptions sabotage sellers — each one erodes leverage, invites buyer advantage, and drives regret. These cards help you spot the traps and stay in command of your sale.

Seller’s Path to Regrets

A cautionary roadmap: the shortcuts and missteps that drain value from a sale. Understand each stage—

so you can recognize the signs early and avoid the

pitfalls.

Seller’s Power Path

A stage-by-stage look at the narrow path that elite sellers take. This proven process is built to protect your leverage, maximize value, and preserve your legacy at every

step.

Deal Structures

Understand your deal’s building blocks — earnouts, equity rolls, seller financing, and more. These cards break down how structures work, when they’re used, and what risks they carry.

Conflicts of Interest

Here we expose how the most common industry conflicts—like dual representation and cross-selling—quietly shift leverage away from you. Knowing this helps you choose the right advisors.

M&A Team Selection

The right team determines your sale’s probability, price, and peace of mind. These cards explain how to compare brokers vs. specialist M&A teams — and how a Transition Architect tailors everything in the playbook to your objectives.

Preserve your legacy by securing the best price, terms, and steward of your employees and company.

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Potential Seller Objectives

Kevon Saber

Explore the objectives that shape your exit: from maximum sale price and guaranteed cash at close to preserving your team and reputation. Each card explains trade-offs, so you can clarify what you value most.

How to Use This Deck

80% of business owners regret how they sold — but there’s a better way. This deck is your winning hand: 52 cards to help you avoid costly mistakes, protect your leverage, and sell for peak value.

Reading and reflecting on each card helps you prepare for a peak-outcome sale — on your terms, with no regrets. Use these cards to sparkbetter conversations with your Transition Architect, spouse, and business partners.

For deeper dives on each section, navigate to the related Field Note (articles):

Potential Seller Objectives

Explore the objectives that shape your exit: from maximum sale price and guaranteed cash at close to preserving your team and reputation. Each card explains trade-offs, so you can clarify what you value most.

Deadly Seller Assumptions

Seven common assumptions sabotage sellers — each one erodes leverage, invites buyer advantage, and drives regret. These cards help you spot the traps and stay in command of your sale.

Seller’s Path to Regrets

A cautionary roadmap: the shortcuts and missteps that drain value from a sale. Understand each stage—

so you can recognize the signs early and avoid the

pitfalls.

Seller’s Power Path

A stage-by-stage look at the narrow path that elite sellers take. This proven process is built to protect your leverage, maximize value, and preserve your legacy at every

step.

Deal Structures

Understand your deal’s building blocks — earnouts, equity rolls, seller financing, and more. These cards break down how structures work, when they’re used, and what risks they carry.

Conflicts of Interest

Here we expose how the most common industry conflicts—like dual representation and cross-selling—quietly shift leverage away from you. Knowing this helps you choose the right advisors.

M&A Team Selection

The right team determines your sale’s probability, price, and peace of mind. These cards explain how to compare brokers vs. specialist M&A teams — and how a Transition Architect tailors everything in the playbook to your objectives.

Reading and reflecting on each card helps you prepare for a peak-outcome sale — on your terms, with no regrets. Use these cards to spark
better conversations with your Transition Architect, spouse, and business partners.